Brand Authenticity

What does authenticity actually mean?

What does authenticity actually mean? There’s a lot of talk about authenticity across brands and as people, but what does that really mean?  The confusion comes because we are often caught out thinking someone is authentic because someone believes in what they say and acts in a way that is consistent with their beliefs. By…

Exceeding Expectations

Exceeding expectations without overpromising

Exceeding expectations without overpromising Exceeding expectations is imperative. Every strategy, process, plan or system we create is customer-centric. When you trust in us and give us your all, we deliver customer-focused results that elevate your corporate company. We have great expectations within ourselves to achieve greater market recognition, growth, and income for our clients. However,…

Business Strategy

Quality as focus on business strategy

Quality as focus on business strategy We believe that there is no compromise for quality in business strategy. It is the only objective in everything we do.  We’re always restless in the pursuit of improvement and excellence, asking the Why not ? Instead of the What if? A passion for quality is our competitive advantage. At Kay by…

Brand Resilience

Why is brand resilience so important?

Why is brand resilience so important? We believe there is no better lesson than failure.  Fail early, fail fast, adapt, learn and be agile; these are the cornerstones of great businesses. However, there is a catch. Failure can only foster growth when it is accompanied by brand resilience. Resilience is the capacity to recover, adapt…

Business Accountability

Business accountability vs. actually being accountable

Business accountability vs. actually being accountable Accountability isn’t easy. It makes you wince and swallow your pride, but it is the driving factor that will elevate a business into a new caliber of growth and scalability. Understanding the importance of business accountability is critical, more so understanding how to actually be accountable is paramount. It…