WHAT WE DO
At Kay by Design we are strategists first, we take a customer-centric approach to your business and build a brand that tells the story your customers want to hear. At our heart we create solutions – strategically and creatively.

STRATEGIC SOLUTIONS
CREATIVE SOLUTIONS
How the hell do we do it?
So, how do we turn you into a corporate brand standing proudly beside giants? Well, if you hadn’t guessed by now, we have a process.
It’s all about strategic thinking, customer-centric focus, immersive storytelling and design for impact. And, it starts with benchmarking.
BENCHMARKING
Competitors
As part of your benchmarking, we look at what those in the marketplace are doing that are getting the best results and where you fit.
Brand
Together, we will unpack your brand one block at a time and look at what is the essence of your brand. What are you doing right now that’s working? What’s not working and how can things work better?


STRATEGIC THINKING
We uncover why you do what you do and how you do it better than anyone else. Your brands principles and beliefs are the next part of the foundation. We will develop your brand values, mission, proposition and vision.
Creating your Brand Story
From a strong foundation we start building a solid structure though preparing your brand story. We will create key brand messages, product names, tagline and descriptors. Everything will come together to form a framework for copywriting.
Your Brand Personality
We will document a very clear brand personality so that as you scale you maintain consistency. Think brand voice, tone, key phrases, power words that will be used in all aspects of your print and digital presence.

CUSTOMER– CENTERIC FOCUS
Current Customer Experience
Here is where we will go through every customer touch point for your business. How they find you, how they interact with you digitally, face-to-face or in print. We’ll explore your visual identity and the messaging you use. We will do up a comprehensive report detailing our recommendation.
Customer-centric Touchpoints.
We will amp your customer journey, then brainstorm ways to make it memorable. We identify process improvements that can be automated when the time is right to achieve a consistent customer experience.
DESIGN IMPACT
Logo and visual identity
While a brand is not a logo there is no doubt that a brand is visual. Kay by Design creative team will develop a visual corporate brand identity which will position your business and appeal to your customers. As a team we will provide you with mark and logo concepts that will work across print and digital. We will develop your colour palette and font family to give your brand a strong consistent presence.
Style guide
Maintaining a strong brand requires consistency to maximise impact. Your customer needs to feel they are interacting with the same brand no matter who develops the content or visual material. We will develop a comprehensive style guide with design element guidelines to help you achieve a consistent result for years to come.

IMMERSIVE STORYTELLING
Getting you Sales & PR ready.
Once you have established a strategic and visual brand identity it is time to implement your brand by creating your important customer touch points. The Kay by Design team of designers, animators, videographers, photographers, web developers, copywriters, journalists and public relations professionals can create these touch points under the direction of your brand strategist.
We will develop all your branded advertising and marketing material both digital and print with care, love and attention to detail. Your corporate brand will be consistent, effective and ready to stand beside giants.
