Brand Authenticity

What does authenticity actually mean?

What does authenticity actually mean? There’s a lot of talk about authenticity across brands and as people, but what does that really mean?  The confusion comes because we are often caught out thinking someone is authentic because someone believes in what they say and acts in a way that is consistent with their beliefs. By…

Exceeding Expectations

Exceeding expectations without overpromising

Exceeding expectations without overpromising Exceeding expectations is imperative. Every strategy, process, plan or system we create is customer-centric. When you trust in us and give us your all, we deliver customer-focused results that elevate your corporate company. We have great expectations within ourselves to achieve greater market recognition, growth, and income for our clients. However,…

Business Strategy

Quality as focus on business strategy

Quality as focus on business strategy We believe that there is no compromise for quality in business strategy. It is the only objective in everything we do.  We’re always restless in the pursuit of improvement and excellence, asking the Why not ? Instead of the What if? A passion for quality is our competitive advantage. At Kay by…